I’m loving writing our news feed, for the simple reason that we now have the time to actually read about stuff that’s going on in and around journalism and marketing, and begin to make some sense out of the madness amid which we find ourselves.
Anyway, seen this in the Guardian. There’s another glimpse of the NUJ and where its thinking is at, and some relevance to us and what we’re doing.
Two interesting quotes:
“I don’t think most web users or Orange customers, for that matter, really want to get their news from Orange. They want established news brands.”
She may be right, and this is certainly one of the biggest challenges to overcome if we want the content we produce here to be successful…
“The news industry might not want to stoop to the lows of Hot or Not, but perhaps a little flexibility and creativity when it comes to new formats might just come up with some equally compelling - and underpin all that expensive journalism.”
…and this is our biggest opportunity.
February 17th, 2008 at 5:42 pm
I think there is a world of difference between a company that provides a technical service and a company that provides a news content service. So I think that on this score Orange would be better off sticking to what it is an expert in.