No doubt there are a few hangovers today following last night’s NMA Effectiveness awards in London at the Grosvenor House Hotel, Park Lane. Having been shortlisted for the Best Use of Web category, the iCrossing team were extremely pleased to be commended for the Cosmos campaign. The commendation recognised our paid search campaign for UK tour operator Cosmos (now Monarch Holidays), which was judged against 500 entries and a criteria of the most imaginative, innovative and successful use of the Internet to build business, in any sector.
The campaign produced a significant increase in revenues and substantially reduced the cost per customer with increased conversions through more relevant page deliveries from search queries. After much hard work, the team were pleased to enjoy the evening with Trevor Inch, Marketing and Distribution Director at Cosmos, along with a few other clients.
We are also pleased to have sponsored the Entertainment category. Our chief client officer Mel Alcock presented the award to Line Industries who won the award for their Blog A Penguin Classic campaign…congratulations!
A case study of the Cosmos campaign will be available on our website soon…watch this space!
