For many months Google has analysed search queries and carried forward or customised one set of search results in Paid Search with information from the previous search.
For example, a search for “Brighton Car Parks” followed by a search for “Cheap Hotels” results in the top paid listing being a Brighton Hotel listing, rather than a generic cheap hotel business, like the example below.
Well now Google are showing whether or not any and all of the primary SERPS have been customised by search behavior, IP data or more. Could be quite interesting when this shows up in the UK. It looks like the the screen grab below and you can find more on search engine land.
