One of the first things I did when I arrived at the office this morning was search for Pizza!
Not because I’m on a high carb diet or I perversely eat an American Hot for breakfast, but because I was testing Google’s Voice Local Search and wow it worked first time and gave me results in under 2 seconds!
It worked from a busy, noisy street on my mobile when I asked Google to text the results to my mobile.
It also worked from my office when I wanted the results read aloud and also to be connected to the business identified.
So that’s it then - goodbye Yellow Pages, get a shave 118118 guys.
Is it now time for mobile operators to tear down the WAP decks, demolish the walled gardens and just let Google and others serve search results anywhere we want them.
I’d love to hear what you think.
I believe it was time to do this a year ago and the actions of mobile operators have inhibted growth. Surely they can figure out some other way of monetising the sure to explode mobile traffic, rather than the archaic data pricing that currently exists.
Cheap broadband turbocharged mainstream search.
Voice activated mobile/local search without constraint if coupled with data tariff changes would send mobile search into orbit.
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Garett Rogers of ZDNet has discovered a new Google interface likely designed for mobile. As most mobile studies reveal the reluctance of users to enter long search queries, generally limiting to just one or two words, the new interface provides a logical way forward. At least for location based queries where it is easier to disambiguate and provide a navigational structure for discovering local information.
