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	<title>iCrossing</title>
	<link>http://blog.icrossing.co.uk</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Fri, 04 Jul 2008 16:28:54 +0000</pubDate>
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		<title>WARC this way&#8230;</title>
		<link>http://blog.icrossing.co.uk/2008/07/04/warc-this-way/</link>
		<comments>http://blog.icrossing.co.uk/2008/07/04/warc-this-way/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 16:27:02 +0000</pubDate>
		<dc:creator>Antony Mayfield</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[iCrossing]]></category>

		<category><![CDATA[Social Media &amp; Networks]]></category>

		<category><![CDATA[Content &amp; media]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[Brand]]></category>

		<guid isPermaLink="false">http://blog.icrossing.co.uk/2008/07/04/warc-this-way/</guid>
		<description><![CDATA[
I presented at the WARC Advertising &#38; Consumers conference yesterday on &#8220;Social Media: Innovation and Earning Attention&#8221;.
My theme was around the need for brands&#8217; marketing teams and agency partners to invest  resources in innovation to find new ways to engage with people in social media
One of the bonuses of speaking was that I got to [...]]]></description>
		</item>
		<item>
		<title>Google indexing Flash content – big deal?</title>
		<link>http://blog.icrossing.co.uk/2008/07/01/google-indexing-flash-content-%e2%80%93-big-deal/</link>
		<comments>http://blog.icrossing.co.uk/2008/07/01/google-indexing-flash-content-%e2%80%93-big-deal/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 20:16:58 +0000</pubDate>
		<dc:creator>Nilhan Jayasinghe</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.icrossing.co.uk/2008/07/01/google-indexing-flash-content-%e2%80%93-big-deal/</guid>
		<description><![CDATA[Today Google announced they can better index text content in Flash files. With the help of Adobe, search engines are able to navigate a flash file and extract text and links, which on the surface sounds great.
I agree it’s a lot better than not indexing it, but, this has definitely sent the wrong message to [...]]]></description>
		</item>
		<item>
		<title>Is ICann cashing in with a liberalised domain policy?</title>
		<link>http://blog.icrossing.co.uk/2008/07/01/is-icann-cashing-in-with-a-liberalised-domain-policy/</link>
		<comments>http://blog.icrossing.co.uk/2008/07/01/is-icann-cashing-in-with-a-liberalised-domain-policy/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 12:10:36 +0000</pubDate>
		<dc:creator>Nilhan Jayasinghe</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Search engine marketing industry]]></category>

		<guid isPermaLink="false">http://blog.icrossing.co.uk/2008/07/01/is-icann-cashing-in-with-a-liberalised-domain-policy/</guid>
		<description><![CDATA[Yesterday, ICann the governing body for internet domains announced they will be allowing anyone to bid for almost an unlimited list of new domains. At a $100,000 for control of a domain, .hotel, .schools etc are all up for grabs.
Icann doesn’t expect there to be a huge rush and claims they simply want to recover [...]]]></description>
		</item>
		<item>
		<title>iCrossing commended for Cosmos campaign at NMA Awards 2008</title>
		<link>http://blog.icrossing.co.uk/2008/06/27/icrossing-commended-for-cosmos-campaign-at-nma-awards-2008/</link>
		<comments>http://blog.icrossing.co.uk/2008/06/27/icrossing-commended-for-cosmos-campaign-at-nma-awards-2008/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 16:32:01 +0000</pubDate>
		<dc:creator>Charlotte McDougall</dc:creator>
		
		<category><![CDATA[iCrossing]]></category>

		<category><![CDATA[Paid Search]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.icrossing.co.uk/2008/06/27/icrossing-commended-for-cosmos-campaign-at-nma-awards-2008/</guid>
		<description><![CDATA[
No doubt there are a few hangovers today following last night&#8217;s NMA Effectiveness awards in London at the Grosvenor House Hotel, Park Lane. Having been shortlisted for the Best Use of Web category, the iCrossing team were extremely pleased to be commended for the Cosmos campaign. The commendation recognised our paid search campaign for UK tour [...]]]></description>
		</item>
		<item>
		<title>iCrossing at the NMA Online Marketing &#038; Media Show</title>
		<link>http://blog.icrossing.co.uk/2008/06/24/icrossing-at-the-nma-online-marketing-media-show/</link>
		<comments>http://blog.icrossing.co.uk/2008/06/24/icrossing-at-the-nma-online-marketing-media-show/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 13:08:37 +0000</pubDate>
		<dc:creator>Charlotte McDougall</dc:creator>
		
		<category><![CDATA[iCrossing]]></category>

		<category><![CDATA[Search engine marketing industry]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.icrossing.co.uk/2008/06/24/icrossing-at-the-nma-online-marketing-media-show/</guid>
		<description><![CDATA[We&#8217;re exhibiting at the NMA Online Marketing and Media show&#8230;and it&#8217;s getting busy!
Our Head of Business Development David Tradewell is taking the floor at 2pm this afternoon delivering a workshop  on our connected  approach to digital marketing using case examples from Channel 4, Lipsy and More Th&#62;n.
There has also been much intrigue around our NetworkSense [...]]]></description>
		</item>
		<item>
		<title>There’s no Such Thing as Advanced White Hat SEO</title>
		<link>http://blog.icrossing.co.uk/2008/06/12/there%e2%80%99s-no-such-thing-as-advanced-white-hat-seo/</link>
		<comments>http://blog.icrossing.co.uk/2008/06/12/there%e2%80%99s-no-such-thing-as-advanced-white-hat-seo/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 09:37:22 +0000</pubDate>
		<dc:creator>dgoodwin</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.icrossing.co.uk/2008/06/12/there%e2%80%99s-no-such-thing-as-advanced-white-hat-seo/</guid>
		<description><![CDATA[QuadsZilla just made an interesting post on http://seoblackhat.com titled: There’s no Such Thing as Advanced White Hat SEO he makes some interesting points about how so called advanced white hat techniques are basically bordering on grey/black hat. Refferring to Lisa Barone’s experience at SMX:
Here are some of the “advanced search engine optimization” techniques I picked [...]]]></description>
		</item>
		<item>
		<title>Walking what they talk… who are Zappos?</title>
		<link>http://blog.icrossing.co.uk/2008/05/29/walking-what-they-talk%e2%80%a6-who-are-zappos/</link>
		<comments>http://blog.icrossing.co.uk/2008/05/29/walking-what-they-talk%e2%80%a6-who-are-zappos/#comments</comments>
		<pubDate>Thu, 29 May 2008 15:12:03 +0000</pubDate>
		<dc:creator>Mark Higginson</dc:creator>
		
		<category><![CDATA[Social Media &amp; Networks]]></category>

		<guid isPermaLink="false">http://blog.icrossing.co.uk/2008/05/29/walking-what-they-talk%e2%80%a6-who-are-zappos/</guid>
		<description><![CDATA[Did you read my post about Amazon? Well here’s one about a company I hadn’t heard of. Zappos sell shoes on the web. Stupid idea. I remember when it all went down at boo.com during the dot com bubble! No one thinks buying shoes online is a good idea. What if they don’t fit? You [...]]]></description>
		</item>
		<item>
		<title>Google Testing Green SERPs</title>
		<link>http://blog.icrossing.co.uk/2008/05/02/google-testing-green-serps/</link>
		<comments>http://blog.icrossing.co.uk/2008/05/02/google-testing-green-serps/#comments</comments>
		<pubDate>Fri, 02 May 2008 17:32:12 +0000</pubDate>
		<dc:creator>Adam Skalak</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://blog.icrossing.co.uk/2008/05/02/google-testing-green-serps/</guid>
		<description><![CDATA[I have just noticed Google.co.uk is testing green backgrounds above and below the search results. This test seems to be happening only on a very limited number of datacentres. I managed to reproduce this on 66.249.93.99 (+2).
It looks like Google is trying out something new again and is testing it only locally. They have always [...]]]></description>
		</item>
		<item>
		<title>Networks don’t have people. People have networks</title>
		<link>http://blog.icrossing.co.uk/2008/04/25/networks-don%e2%80%99t-have-people-people-have-networks/</link>
		<comments>http://blog.icrossing.co.uk/2008/04/25/networks-don%e2%80%99t-have-people-people-have-networks/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 09:09:43 +0000</pubDate>
		<dc:creator>Matt Neale</dc:creator>
		
		<category><![CDATA[VRM]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[Social Media &amp; Networks]]></category>

		<category><![CDATA[Content &amp; media]]></category>

		<category><![CDATA[Blogs]]></category>

		<guid isPermaLink="false">http://blog.icrossing.co.uk/2008/04/25/networks-don%e2%80%99t-have-people-people-have-networks/</guid>
		<description><![CDATA[I was using Facebook this morning to look at the new Facebook chat function and I started to think about data capture and the position of power that Facebook has attained. There is an underlying commercial exchange that occurs when we opt in as nodes in a network such as Facebook - in exchange for [...]]]></description>
		</item>
		<item>
		<title>Man + machine = C21st cottage industry?</title>
		<link>http://blog.icrossing.co.uk/2008/04/22/man-machine-c21st-cottage-industry/</link>
		<comments>http://blog.icrossing.co.uk/2008/04/22/man-machine-c21st-cottage-industry/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 20:52:48 +0000</pubDate>
		<dc:creator>Charlie Osborne</dc:creator>
		
		<category><![CDATA[innovation]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://blog.icrossing.co.uk/2008/04/22/man-machine-c21st-cottage-industry/</guid>
		<description><![CDATA[&#160;

Amazon’s web services are an intriguing hotbed of innovation. As an example take Mechanical Turk a “crowdsourcing marketplace that enables computer programs to co-ordinate the use of human intelligence to perform tasks” [Source: Wikipedia].
&#160;
In essence small repetitive tasks that computers either do badly, slowly or not at all, are available for people to complete in [...]]]></description>
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